Overview.

Luxury on the go.

Crafting a best-in-industry commerce experience for mobile.

Gucci needed a digital revamp. Mobile was increasingly becoming the main source of online sales, but Gucci's ecommerce platform was only optimized for desktop. Our task? To redesign Gucci’s ecommerce platform, allowing the brand to seize on an untapped mobile sales opportunity. Using rich media, powerful storytelling, and user insights, we built an experience that balances luxury and simplicity.

Work.

• Commerce.
• Content strategy.
• Data science & analytics.
• Technology.